Sterling Silver

What Exactly is Sterling Silver?

Silver and Sterling Silver are often confused as one and the same. What most people fail to realize is that silver is pure metal, and Sterling is an alloy. Sterling silver is made up of silver but also has a combination of other metals. It is approximately 92.5% silver and 7.5% other metals such as…

different karats mean, the gold and silver exchange

What Do the Different Karats Mean?

A frequently asked question of us is, “What exactly is the difference in Karats?” It’s all about math. The Jewelry industry doesn’t’ speak much about this subject because frankly, math is easy and understandable. And by not revealing the simplicity behind it, it also protects the ‘mystique’, and thereby, the big ticket price.  After all, 14…

tis garage sale season, the gold and silver exchange

‘Tis the (Garage Sale) Season!

One of the more interesting things that take place in our stores beginning each spring and summer is the influx of customers coming in with goods they just bought at a garage sale. Our Greenville store will get folks from Rockford to Sand Lake. Our Jenison store will see folks cruising the garage sales from…

class rings rule, the gold and silver exchange

Class Rings Rule!

Just about more than any single item we see in our stores are class rings, and here’s why: 1. Class rings are heavy. Most are 10K, but some are even 14K. Weight means money. People can spend 5 times as much money buying an ordinary cocktail ring, for example, and it will have 1/4 the…

Secret Santa

Every year about this time, we begin to see a large number of people from Kent, Ottawa, Allegan and Ionia Counties and beyond make their way to one of our three stores. We have a large poster in our window saying, “Let us be your Secret Santa.” And for many, we become just that. At a time…